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Questions	Answers
Hey Jeff! I'm a minimalist & find that I'm happier with less stuff & when I give/receive experiences rather than items. Do you find consumer happiness reflects this shift towards minimalism since that is a (small, but seemingly growing) trend, especially among Millennials?	Great question! There is some relatively new research looking at happiness from experiences vs. material possessions. Most of it shows that happiness from equally valued (e.g. price) experiences is higher than for possessions. HOWEVER, and this is a big however, all that work tends to ignore long run happiness with highly prized possessions. For instance, if you have a sentimentally valued object, happiness that stems from that object lasts for a long time. What most possessions don't do is provide long lasting happiness. You buy a new shiny toy and it DOES make you happy...but that happiness goes away quickly. My collaborators and I have termed this idea "Hedonic Decline."
	So as for minimalism, there is not evidence that I know of that shows that less possessions make you happier. There's plenty showing that more possessions don't make you happier, but that's not the same thing.
	One more layer of complexity: there are two routes to happiness: hedonic and eudaimonic. The former is what we usually think of when we think of happiness: how much joy does XYZ bring me. The latter, however, is closer to self-actualization. It's the happiness the comes from a accomplishing something....even if there was pain involved in getting there. I wonder if minimalism can increase eudaimonic happiness.
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That's interesting. Thank you for responding. In the minimalism community, self-actualization is reflected in endeavors such as achieving certain goals (like, paying off debt) that usually involves some amount of self-discipline &/or self-sacrifice.	I'd say that the vast majority of research in happiness excludes eudaimonic happiness, largely because it's so hard to measure. My personal, non-data supported, take is that eudaimonic happiness is far more important than hedonic happiness. The latter is fleeting, whereas the former can be life changing.
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Beautifully said.	Thank you.
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How does depression affect eudaimonic happiness compared to hedonic happiness?	Great question and I don't know the answer. Social Psychology typical studies what we very poorly term "normal" psychology, which excludes clinical conditions like depression. Sorry!
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What’s your take on “pay to play” - as in, some “hedonic” purchases at are required to signal you’re in the game, making progress on eudaimonic happiness. When you get older and into your career, I’d venture many people have already figured out that hedonic happiness doesn’t do squat long-term, but there’s a balance in terms of how much hedonic happiness to have to acquire for the ultimate long-term eudaimonic happiness. Example: in sales, which I’m in tech analytics sales, companies want to spend for solutions to business problems, but they also want to see, visually, that the person they’re paying is a good representative for them. High cost equals a person that can represent that taste. Nice. Tailored suits, a nice watch and latest tech gadgets. There’s a pay to play aspect that signals to the world who I am, and that in turn actually allows me to get what I want- student loans paid off and early retirement..	I don't think there's any conflict here. If you will find some form of life satisfaction by succeeding in your career, there's no harm in also purchasing items that help you reach that goal. Those items can, in and of themselves, make you happy...nothing wrong with that. More to the point, hedonic and eudaimonic happiness don't have to be in opposition. You can have both!
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I really like this response. While i can jive with basic premise of experiences over possessions...i’m find it used a lot by people who actually just want to shirk obligation. I run HHiring and there is a persistent trend of people not wanting to act like their job is important..just because it’s easier to justify bailing on work/shifts to go do things when you can say you’re doing it for the experience, not focusing on the money you make at a job. I’m trying to figure out the best way to respond to people who think i’m some big bad money grubbing boss for wanting people to do their jobs. Meanwhile, in my personal life...i feel like i’m getting a lot of push back socially from people who think i should only work where i can just make my own schedule and dip put for an “experience” whenever. At the end of the say, it feels like people will just wax philosophic reasons for demanding leisure with all the material perks of having jobs and working.	Great point. This relates to intrinsic vs. extrinsic motivation. The former is the desire to do something because it's inherently interesting/rewarding. The latter is doing something for compensation. This is more in the realm of organizational behavior, and you'll have to wait for my wife who is also a professor, but of organizational behavior and theory, to do an AMA for more on that :)
Hello, thanks for doing this. Are you familiar with "loot boxes" in video games? I feel like the topics of a lot of your papers would fit right into why consumers/businesses use loot boxes. How does a loot box mechanic differ from gambling and should it be treated the same? (Regulation, age restriction, etc) If they are the same, how do you feel about video games including a loot box mechanic? Sticking with gambling parallels, what are your thoughts on video game companies targeting "whales" given that gamers can be any age nowadays?	I'm not a gamer myself (though I do love TTPRGs and run a D&D 5e campaign), but I'm pretty familiar with loot boxes. Mobile games and social media platforms in general have become very good at continuous reinforcement. It can be the allure of getting a new outfit in a loot box or just an upvote on Reddit...the point is that we are wired to love small rewards, even if those rewards are meaningless. Casinos have mastered this art and loot boxes are an capitalizing of the same basic psychological mechanisms: need for positive reinforcements. So are loot boxes the same as gambling? Probably not the SAME, but damn close. As for regulation, I am strongly in favor of making gambling of all forms only accessible to adults and even then providing access to counseling for those who suffer from gambling addiction.
	I have a lot less sympathy towards wealthy adults who choose to gamble as a form of entertainment. The problem is that it's not always obvious who's a whale and who's just pretending to be one for the attention. The latter is highly susceptible to financial ruin and I'd want them protected just the same as they are with standard gambling.
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Do you find the researcher in you observing and asking questions about the players' decision making processes in your D&D campaign? My old DM minored in psychology, and I often felt like a rat in his experiments. I enjoyed it, though. It kind of added an extra facet to the game.	More than my research, teaching has made a huge difference in being a DM. When I lecture, I am forced to be quick on my feet to understand student questions, reply accordingly, and make sure that I'm moving the lecture along. That is the same with DMing. I need to be able to understand the motives of my players, respond appropriately with NPCs, and keep the story going.
	I'm sure that my knowledge of psychology helps, but I wouldn't think it influences the way I DM (or play) that much.
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Studying business Psychology in Switzerland and leading the yawning portal atm, seems like I need to start teaching :p	Ha! Check out this thread: https://www.reddit.com/WaterdeepDragonHeist/comments/fcc89a/the_yawning_portal_a_drinking_song_and_boss_music/
	I used that for my game and it was great.
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Could I join your 5e campaign?	Ha! Sorry, no. It's just close friends and we're months into it. I'm running Waterdeep, if you're curious.
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I'm applying to Carnegie's MBA for what it's worth! If I'm accepted, may I join then? ;-)	How about you get in and then we discuss!
Hi Jeff! What is your favorite heuristic or logical fallacy when it comes to decision making? Can you teach us about one that people might not know about?	Easy: Diversification Bias. That's where I started my career 15 years ago. I didn't discover this bias, but have built on it. Anyway, it's the idea that people choose more variety than they should. For example, if you are going to pick some snacks for the next few days, you might pick: chips, pretzels and an apple. Those are fine, but really chips are your favorite and you picked the other two because you thought you'd get tired of chips every day. Well, turns out you'd be wrong. A day is enough to reset satiation/hedonic-decline in most cases, so you'd be better off always picking your favorite option! Doing otherwise means eating snacks that are less preferred.
	A new one that my doctoral student, Julian Givi, and I recently published: The Future Is Now (FIN) Heuristic. It's the idea that people believe that future events will be like present events, even when evidence points to the contrary. An example: if it's sunny today, you're more likely to think it'll be sunny tomorrow, even if the forecast clearly predict rain. What happens is you treat information about the present as having evidentiary value for future events, even when that's just not true.
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I really like that you give your student credit.	PhD students do all the hard work. Professors just bask in the glory :)
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I think diversification bias is how I ended up with 5 shades of blue nail polish that are virtually undistinguishable from each other! Interesting to consider.	Ha! Just might be...
Tell me about your paper "Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right". From what I read of the abstract, it seems that gift-givers undervalue sentimental value, seeing it as riskier. Why is that, and how can we give better gifts?	Sure, this is a paper with my former doctoral student, Julian Givi. Basically, people are risk averse in gift giving when they shouldn't be. If I know you like coffee and I have a choice to give you some nice coffee beans or a framed photo of the two of us (presumably since we're friends), I give the former b/c it's a sure bet. But as the recipient, overwhelmingly, people prefer the latter. So givers should take the risk and give the sentimentally valuable gift over one that is more a sure bet.
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Interesting. When giving presents, givers focus too much on the recipient's known wants, which gets in the way of giving a meaningful present. Thank you! I'll be sure to keep that in-mind next Christmas.	That's exactly it.
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I sometimes hesitate at this. I don’t want to come off as the selfie culture of all about me in pictures! But relatives do love getting pics of the kids for gifts. Still, how often is this perceived as a form of narcissism by the gift receiver? Edit: pictures of my kids not just me!	One trick we do: every Christmas holiday we print full size calendars with our kids pictures on them. That's our holiday gift to all the grandparents. They LOVE it.
	We also send small photo books to the grandparents throughout the year of some of the best pictures we take.
	We have yet to send too many, but that's specific to our family.
	The best advice I always have for something like this is: just ask! People are often worried about asking gift recipients about their preferences, but our research shows that a) recipients don't care about being asked and b) you can give better gifts that way.
Hi Jeff ! I have a question regarding involvement in a purchase, is there an increasing trend to become highly involved in the purchase of even low value object ? I find myself doing this during the pandemic doing comparison searches for a bulb which costs 10 dollars. Is this an exception ? Or is there some underlying psychological reason isolated to me ?	Absolutely. Two reasons this could be happening. 1) With more free time, the threshold for what merits deep research drops a lot. 2) Many people are facing financial hardships, and so making sure every dollar is well spent becomes really important.
Hi Jeff, Thank you for the great AMA. Where do you see the future of insights departments in consumer companies? Most companies looks like giving up on ethnographic and in person research and focus on data analytics. I speculate management is under great pressure and in the meantime aspire to Google, Amazon etc. What is your take of insights departments future in large companies?	Thank you! Exploratory research like ethnographies, interviews, and focus groups is really useful for brainstorming. But they are a poor substitute for quantitative data. Now, that doesn't mean "big data"...just data that has larger samples and is better representative of populations. Surveys are still amazing. When we want to forecast an election, we don't use big data, we conduct a political poll. They work.
	But yes, right now, AI and machine learning are the hot new ideas on the block and everyone wants in on them. There is plenty of amazing applications of AI/ML, but what they can't do is tell you "why". As in, why did someone choose this option over that one? Or why are people motivated by this goal or that goal? Those types of answers allow you to apply knowledge in completely novel contexts. AI/ML needs to be trained on a specific type of data for a specific type of task. It is AMAZING at that. But as soon as you introduce a new context or new set of experiences, it fails. That's where good old fashioned surveys and behavioral experiments come in.
If a program was built to help us make better decisions, do you think we would use it? Do you think we can listen to a program’s advice better than we do from experts?	We already do. Weather forecasts tell us how to dress. Facebook tells us what to think. Tinder tells us who to date. Etc... etc...
	A program that EXPLICITLY tells you what to do won't work too well. People like to feel like they have free will. They don't, though. We are greatly influenced by our environment (not just technology) whether we know it or not. As one example: I can guess your weight reasonably well just by knowing your zip code (please don't make me actually do this as I'm not in the business of public shaming!). If we had true free will and agency, that should be impossible. Instead, we are the products of our environment.
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60641	Chicago? I believe Illinois has 30-35% obesity (I'm doing this quickly and not looking at your zip specifically), so pretty high weight.
Hi Jeff! Since I'm a 14 yrs old and knew nothing about what you study, I have very limited questions I can ask. But as I have observed, people are often sheepish and will consume as the trend goes. What is the most unexpected trend, worldwide? P.S. will defo check out your channel	I don't expect most people to know my work (I like to think my ego isn't THAT big!), so no worries!
	You're right. Trends will drive a lot of human behavior. We are social creatures and follow what others do much more than we care to admit. As for the most unexpected trend, that's really hard to say. Maybe this is too broad, but I'm surprised by how short people's attention span is when it comes to current events. News cycles used to last for weeks, now they last for hours. I suppose I know that people don't have long attention spans, but I'm still surprised.
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Any underlying reasoning for this?	For the short attention spans? We can invoke evolutionary psychology, which I'm not a big fan of, and it would suggest something like a tensions between exploring and cultivating. So it would argue that our ancestors needed to have some reason to leave their immediate tribe to find new resources. So perhaps our attention spans are short b/c of this and the current environment exaggerates that behavior.
Have you done(or can you point to) any research relating to the decision making/not making around getting rid of possessions? I have a relative who keeps anything that has a perceived value as in could be sold on ebay/garage sale which they never sell. They are otherwise rational, clean, don't over consume..def not hoarder territory.. but I struggle to convince them that the old digital camera that's been sitting for 3 years could just be disposed of.	Hoarding is definitely a thing. There isn't much in the study of item disposition in the empirical world of research (lots of interesting qualitative work that I'm less familiar with). The big exception to this is the Endowment Effect. The short version is that you value items you own more than if you don't own it. So a mug sitting on a store shelf is worth, say $10 to you, but as soon as you own it is worth, say, $20 to you. Nothing changed except your ownership of it. That explains some of hoarding behavior, but not all of it.
	For a qualitative research paper on the topic, see here: https://www.ingentaconnect.com/content/mcb/216/2010/00000013/00000001/art00001
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I suppose I have the Endowment Effect. Everytime I find something valuable i dont have the will to let it go. Even though i can sell it and re buy it later, or buy something similar haha. It's like I want to take the most of it and use it til it brakes, go missing, or whatever.	The endowment effect isn't infinite. As in, it's not that you won't be willing to sell your items for ANY price, it's just that your willingness to sell is higher than your willingness to buy.
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Hey Professor, appreciate the AMA. A couple of questions: 1) Just from my own thoughts banging around in my head and observations I've made during the pandemic, do you see the pause our society went through and the economic downturn effecting the psychology behind materialism? It seems the American "push for more no matter what" mind state took a eating and I think I'm seeing some consequences of that.	1) It's possible, but my pretty strong prediction is that within 1-2 years of the pandemic ending, we will be back to where we were beforehand in terms of materialism and general behavior. Extreme events like a pandemic seem like they are life changers. For some, that's true (e.g. someone loses a loved one), but for most it's not. We are inherently myopic and think that the thing in front of our noses is the only thing that exists.
2) I'm a current medical student and we get inundated with so many studies that it's overwhelming. Trying to practice evidence based medicine is really hard in an atmosphere that prioritizes publishing with little regard to quality. Do you ha e ways of navigating that I could apply to my day to day? Thanks again.	2) I can't speak to medical research, but that problem exists in all academic fields. The best thing to do is to let science happen. There will always be flashy new findings, but the ones that really matter will get replicated over and over again...and will get built on. The BS ones tend to just die out. That's not a full proof approach to vetting research, but it's better than just assuming everything you see published is true and/or important.
I am a former CMU student. How do you feel about CMU's decision to appoint Richard Grenell as a senior fellow? And how can we do something to fight against it because it seems they are not listening the current student body? Recently, the fence was vandalized against BLM (they wrote "all lives matter" over the previously written "black lives matter"). How are you working to build a more inclusive community at CMU and to fight for those who need it? How can former students help?	I signed the petition to revoke his appointment and stand by that completely. I do understand why the university is upholding it, but I am embarrassed to have him associated with CMU.
	As for the fence, the CMU Provost sent a really great letter immediately after it all happened condemning the vandalism and supporting BLM. Personally, I try VERY hard to do things like call on students of all races and genders and not let white men (of which I am one, btw) dominate conversations. I try to make sure that examples I use to highlight ideas include more than just typically white and/or male oriented products. I have been trained in Green Dot deescalation for sexual assault and violence. I am on the university academic disciplinary committee and have direct say over infractions like harassment or discrimination. And I sit on my college's Faculty Diversity Equity and Inclusion committee with the hope of including representation and inclusion of URM and female faculty. I care about this topic a LOT and do what I can...still probably not enough.
	As for alums, if you see behavior at CMU that you think is antithetical to inclusiveness, let the administration know. Get your fellow alums to weigh in. The university wants your sweet sweet alumni donations. If you are all pissed off, they'll reply.
Hey Professor! I absolutely love to give. But I feel so awkward being thanked. And I dont really like receiving gifts. What would the psychology behind that be?	Great question. It's hard to know without more detail, but I'd guess that some of that anxiety is about attention...as in, your lack of desire for it. As for not liking receiving gifts, maybe you have just not received that many good gifts? Again, it's really hard to say without knowing a bit more about you and the gift giving contexts you're involved in. If you want to share more, I can try to answer better, but totally understandable if you don't!
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Well, if I think more deeply....whenever I need something, I feel like it's up to me to make me happy. I usually don't really ask anyone else. Whether I need a massage, have a getaway, or get my dream dog, I just do it myself.	As an aside, self-gifts are great! You get what you need, and nothing else. No issues there.
	To your question, though, I do wonder if you just haven't receive that many great gifts. Yes, gifts can fall flat and the recipient might not love them, but when they hit, they not only provide the value from the gift itself (e.g. a great bottle of wine) but ALSO the sentimental value from the associations that the gift brings up (e.g. who gave it to you and under what circumstances...like for a birthday or graduation).
Hi Jeff, I have a job application at a place where they do conjoint analysis, something I have never done before. Got any tips? Do you have any thoughts on the technique in general? Personally as someone who takes surveys I find it very abstract (e.g. "Would you rather buy a $5 toaster with two slots vs. a $20 toaster that takes bagels?" I don't know!).	First, good luck with the job application! Conjoint is a really useful tool when used correctly (like any tool, I suppose). The short version is that it lets you extract utility weights for different dimensions (e.g. price, product size, product speed, etc...) without directly asking people to answer questions about those dimensions. So instead of saying "how important is price to you?" you would come up with product profiles that have varying price (among other things) and then have people choose between those profiles. You can then extract, using nothing more than regression analysis (though, practically, no one does it that way...they use software like Sawtooth or SPSS Conjoint), how important those dimensions are for any given person.
	the technique is tedious in that respondents have to make LOTS of pair-wise comparisons, but the end product can teach you a lot about what people actually value.
	One key is to make the task as simple and realistic as possible. So the example you gave is confusing and wouldn't work too well. But I asked you to choose between a $20 toaster with 2 slots vs. a $30 toaster with 3 slots" that would work (in reality it would be more complex than that). You'd be forced to tell me if you prefer a cheaper toaster with fewer slots or a more expensive one with more slots. There's not right answer, but I would learn about those two dimensions for you. I'd need a lot more pair-wise tradeoffs to do this right, but that's the general idea.
Do you find that there are significant differences between particular groups? Does age influence gift giving habits more then sex, or some other factor? Just curious about the general trends of gift giving between groups. Super general question I know, so feel free to just call me out on it	Definitely difference across genders as you would expect. More jewelry given by men to women. More gadgets given by women to men. Not so much in terms of age, though I've never really directly looked at that. The reality is that most gifts aren't that exciting. They tend to be things that are popular in a given year or old standbys like gift cards and ties. There certainly are amazing gifts and gift givers out there, but the vast majority of actual gifts given are pretty mundane. But that's not a bad thing if the recipient still likes what they get!
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Yeah, sounds about right. And yeah if everyone is chipper it's all good :) Is there a sort of gift quality vs quantity data? Like is it better to get more frequent smaller gifts or largemore expensive gifts less frequently?	Smaller more frequent gifts every time. I have some new work on obligatory vs. non-obligatory gifts. Basically, you can make someone very happy by giving a small gift on a random Tuesday compared to a much nicer gift on their Birthday. More random-tuesday gifts every time!
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Thank you! :) will the results of that be on ur channel?	Probably not. The channel isn't about my research, but rather about how to understand data more broadly. But the results will hopefully be published soon!
How extensive are the consumer psychology divisions in companies like apple?	Lots of variation. Places like apple, google, amazon will have a lot of depth in terms of psychologist and consumer behavior researchers. But those are the gold standard. Most will rely on consultants to help out
How does education on finance and economics affect consumer behavior? Does knowing the way our brains make consumer decisions or how businesses try to get you to buy change how you shop?	If you understand better how firms are trying to entice you to buy their products, you can absolutely counteract that better. For instance, $1.99 is really just $2...we all get that. But it turns out, having a 9-ending price really drives demand. That's nuts, but it does. IF you understand that, you stand a shot and not being duped by something so trivial. So educating yourself can be a big help. On finance and econ eduction, also really helpful, but in other ways. When you go to get a 30-year mortgage for your home, understanding how interest rates work, how inflation might affect home prices, how amortization tables work, etc... will help you make a much more informed decision about what is right for you.
hi! how do you predict consumer happiness/decision making etc during unprecedented times like this, when such a scenario may not have taken place before and you do not have much data to go on? also since the research you do and the data you collect are relevant to sales, do you see advertisements being affected by the pandemic in the long run from any changes in consumer mindset?	It's really hard to predict much of anything right now. There are some basic behaviors and experiences that we can expect during a pandemic (e.g. increased anxiety, defaulting to familiar experiences, increased online shopping), but the reality is you're right...we just don't know. There's virtually no data on pandemic psychology/behavior, and all the pop-science stuff you read is just guessing at what will happen.
	As for advertising, I think that once the pandemic is over, life will be back to what it was beforehand in almost every respect. People are amazing to adapting to changing circumstances. We are all doing that now with the pandemic and will all do that again when it's over. I don't think that advertising will be any different. Give it a year after we're all vaccinated (or whatever winds up being the solution) and most people will largely forget that we even had a pandemic. Yes, some will have big changes like lost loved ones or lost jobs, but for most people, life will return to what it was before Covid hit.
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thank you for answering, that is very interesting! the data you collect seems to be applicable to so many different fields. i asked about advertising as a student interested in media, but i can see it being useful in various types of companies be it internet security, food, travel etc. your job sounds really cool and i will definitely check out your YouTube channel :)	Thanks!
Did you ever get to meet Herbert Simon? Wasn't he interested in similar things?	I wish! I've been at CMU for 11 years. Simon passed away in 2001, so I missed him by a few years.
	And yes, Simon was one of the original researchers into what's known as Bounded Rationality, it's the idea that humans don't act like computers and process all information simultaneously, but rather use heuristics and shortcuts to accomplish most tasks.
How influential was the work of Daniel Kahnemann to your current teaching?	VERY! I don't know Danny personally, but my advisor got his PhD at Princeton when Danny was there, so lots of indirect influence that way. More generally, the field of decision making was build on his (and others) work, so hard not to be influenced.
Do you have any opinions on investors behavior during covid 19? More specifically how certain financial firms may have targeted people who have or would dabble in market that have recently lost work due to the pandemic?	Caveat: I am not a finance professor. That said, my read is that fear of missing out (FOMO) is driving a lot of unexpected behaviors. The market has rallied like crazy since the March low and everyone wants in on that. It's hard to sit by and watch others make a killing while you don't.
	As for practices like getting people who don't typically to invest to do so, there's two sides to this. On the one hand, getting more people involved with investing is a great thing. It used to be only that the very wealthy could invest and reap the benefits of the market, but now with places like Robinhood and fee-free trading on Schwab and the like, everyone can participate. On the other hand, MANY people don't understand risk well at all. They just see the possible upside and ignore the possibility of losing a lot (see that guy that committed suicide b/c of a terrible options trade...that's horrible). So firms and gov't have a responsibility to both educate investors and provide safeguards against uninformed behaviors.
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Hello, I just want to specify something in your comment! The young college student who committed suicide did so because a misprogrammed number on the trading site, Robinhood. Of course at the time he did not know it, but the value loss that was near $800,000, was showing the loss of the entire option, not his equity in the option, which was -$1,000 - -$2,000 if I remember right. It was Robinhood's terrible interface, not his misunderstanding of risk, which is horrible. If you would like a misunderstanding of risk on trading platforms, look no further than wallstreetbets, of course as you said FOMO is a huge factor, or if you're interested, some trading platforms intentionally advertise to consumers without properly representing risk. Thank you very much for this AMA, it has been quite insightful!	Thanks so much for that clarification!
I have a question re: dating sites / apps. Is there a way to structure incentives so that the company is motivated to find good pairings between users? It feels like Tinder, Bumble, Hinge, etc. don't have such an incentive currently	I think they do have an incentive to make good pairings. Word of mouth is their strongest asset so having good matches is key. The challenge is that good matches are hard to come by and not everyone agrees on what good is. Is good marriage? Is it a fun night? Not clear.
Hello Professor and thank you for taking this time. As a professional that works in marketing and a person who suffers from mental illnesses, it is often disheartening for me to see so much valuable research and findings be easily made available for use by companies for marketing and consumer exploitation while it is so difficult for those who are struggling to find information that could be beneficial to living their lives more freely. What are your thoughts on this, and do you think there are ways we could change the system to better benefit individuals needs directly?	The connection between marketing academia, marketing industry, and consumers just sucks. No one outside of academia reads marketing academic journals. Few in academia care if their work has applications (even in an applied field like marketing). And consumers can't be bothered (rightfully) to read through academic work to learn.
	Some solutions that I've seen that work: - Marketing Science Institute: this is an organization whose entire goal is link academia and practice. They have conferences where they invite folks from both sides to collaborate. More of this please! - Pop-science social science books like Freakonomics, Blink, Predictably Irrational, etc...: They all have plenty of shortcomings, but the authors all do an amazing job of conveying the ideas of academia to the public. I think that's fantastic. More of this too please! - Consulting for non-profits. I do this and many others do as well. We use our knowledge to help non-profits do their amazing work. This is a way to avoid that "exploitation" you mentioned and instead use what we know to help others. There's not much money in this kind of consulting, which is why few do it, but it's really important. Maybe some kind of granting agency could earmark money for non-profits to hire academic consultants to help them use what we know to help the world. That would be awesome
hey, I'm a recent advertisement graduate, it's good to see someone from such a familiar field here anyways, when I do groceries, I always follow the list to a T, and I take no time at all getting the items, basically, I go against every little trick supermarkets have to "seduce" the customer, so my question is: what makes someone a "good customer"? is it someone highly susceptible to the marketing tricks at the market or someone who spends both their money and time more efficiently?	Good can mean different things here. You sound like you're probably super loyal to products. That's pretty great for most companies. The fact that you don't succumb to unintended purchases definitely makes you less attractive in one capacity, but your predictability makes you very attractive in other ways. If I could run a company where every customer always bought the same thing every week, I would LOVE that. I would know how to schedule raw material purchases, delivery schedules, etc... I would have a steady and dependable income. If, however, I relied just on getting lucky and catching the eye of customers as they passed my products on store shelves, that would be a whole lot more difficult a business plan to execute.
Hi Jeff, I have always geared my life towards maxing out the benefits and deducting the losses for example leaving my family in order to search for better life oportunities, ditching jobs where I felt safe in favor of new and more promising ones. And by this logic I have reached quIte far in my life. But at the end achieving all this goals don't yields the expected satisfaction. However I'm pretty sure that don't doing this would be even worse. Why does it seems that no matter if the desitions taken are the best at my point of view it still seems like I need more than the goals I have achieved. Why is disatisfaction the expected result?	Wow, that's a lot to give up for goals! People are inherently likely to make what are known as upward comparisons. We don't look at the people who we have done better than, but instead focus on the few who done better than us. The classic example is Silver Olympic medalists. They should be elated, but instead they just covet the Gold medalist.
	Beyond that, in your specific case, it's hard to say for sure, but we know that close relationships are the number one driver of life satisfaction. If you've given those all up in pursuit of some other goal, that might explain things a bit. Take that with a grain of salt as all I know about you is summed up in 100 words or so!
Hello Jeff, glad to see this AMA here! I'm a statistics student in Brazil (one of my professors got his doctorate degree at Carnegie Mellon University, in fact!). Much of what we learn nowadays is related to careers pertaining the finance fields. Other stuff includes academic research mixed with other fields. I see myself as a data analyst for a big bank someday, but I always think: is there any career for a data scientist thats underrated by modern standards but still awesome and rewarding, in your opinion?	Go work for a non-profit! It's now where the money is, but many need help from data scientists. You can actually change the world that way!
Which US dollar bill is your favorite?	Cash? You still use cash?
the below is a reply to the above
For coke yeah	Oh, in that case.... Nope, not replying and losing my tenure :)
the below is a reply to the above
Prof, you have a bias. OP mean Coca Cola.	I don't drink soda either :)

Love? Give it six months

Warning: this story will contain mentions of unhealthy relationships and adult themes. The main character also has some character traits that may differs from your own, please do keep that in mind.
Review and comments will be appreciated
(Customisation)
There once was a dashing bachelor
(That looked like )(uses the OH male feces)
Face 1
Face 2
Face 3
Face 4
(Hairstyles)
James Bond (black slick backed)
Don Diego Vega (dark brown wavy hair slicked back long neck)
Steve Rogers (Short blonde side swept hair)
Agent J (Short kinky curls)
Is this him?
Yes
No (go back to customisation)
What is his name?
(Default: George)
(Surname)
(Default: Bishop)
There he meets
A beautiful woman
A handsome man
A beautiful woman
Face 1 (Asian; has pale skin, dark almond eyes, straight black mid-back hair with a mid-part)
Face 2 (Hispanic: has tan skin, deep brown eye and over shoulder-length volumes wavy hair with side bangs.)
Face 3 (Afro-American: dark skin, expressive brown eyes with long blackish brown chest-length kinky curly hair.)
Face 4 (Caucassian: pinkish skin with freckles, clear blue round eyes, collarbone length layered dirty blonde hair)
A handsome man
Face 1 (Asian: pale skin, dark almond eyes, straight black hair put up in a pompadour style)
Face 2 (Hispanic: tan skin, with slicked back wavy hair that always looks like it is coming undone.)
Face 3 (Afro-American: dark skin, expressive brown eyes, with a crewcut with tight natural curls.)
Face 4 (Caucasian: pinkish skin with freckles, clear blue eyes, dirty blonde hair in a Taper haircut.)
As the two peoples eyes lock across the room. The sensation of a pull drives them to get closer to one another.
As the dashing bachelor offered his hand his partner gladly accepted it. Leading into a dance that lasted the rest of the night.
The whole world faded away to the sound of the Jazz band, their breathing and their dancing.
As their lips moved to meet...
???: “Oh come now Joanna, you know that is no way that would ever happen.”
​
(Record Scratch)
Joanna: “Oh for craps sake, George I was getting to the best part.”
George: “Forgive me for finding it uncomfortable that you have decide how my love life is going to go.”
Lance: “He does have a point there sis.”
Joanna: “Way to stand up for your sister Lance.”
Lance “Look I’m all for love conquers and all that jazz but it is kind of difficult to make a love life for someone else.”
George: “Thank you.”
Lance: “I mean he isn’t a completely lost cause. I’m sure some desperate soul will take him.”
Lance: “I mean he’s got dads looks, and he managed to get with mom when they were young.”
Lance: “That might make up for his zero tact.”
George: “Your faith in me is awe inspiring.”
Lance: “Oh cheer up. With your upcoming trip to Vegas, maybe you’ll have luck in love and not just on the poker table.”
Joanna: “Maybe you’ll meet someone special!”
You snort, finding the idea silly.
George: “I wouldn’t bet on it.”
Chapter 1: One night in Vegas
In an underground speakeasy decked out in old decor from the 20th centuries first half. You sit there nursing your drink. After a long day at the office you love nothing more than when you can enjoy your secret fancy. Dressed up in an old-fashioned pinstripe suit and a fedora. You feel like a king, this little piece of haven in Chicago that seemed to be frozen in time.
You feel your friend beside you stir, he himself having to relax from work as well as dreading an upcoming event.
After his fifth sight you opt to actually talk about it.
You take a swing of your drink and decide to talk about the elephant in the room.
Or more accurately you decide to talk about the issue in pre 1940’s slang
George: “Your bear cat of a sister still giving you a hard time?”
Jeremy: “Noneofya.”
He mumbled.
George: “Look Pally, I known you since we were scrubs and had squat. What's eating you?”
Jeremy: “That dame will chisel me out of every dime I own.”
George: “Stephie acting like a Big cheese cause she is getting hitched?”
Jeremy: “She wants everything spiffy and I’m quite sure her ankle biters will be paying the bills. My folks are on my case regarding my dame.”
You think for a moment. Jeremy and Katie had been together for four years. They got one another, they lived together.
George: “Stephie’s lucky her guy thinks she’s the Cat's meow.”
You said reflecting on everything you ever heard regarding Darren, he was a good guy. Definitely not the smartest but he loved Stephanie like she was the only woman alive. You just wondered why anyone would want to spend time with that woman.
Jeremy: “Alright, real talk.”
Jeremy said as he dropped ‘the act’, we were no longer hot shots in the prohibition era. We were now just George Bishop and Jeremy Jackson a financial advisor and a computer wizard.
George: “In all do honesty I do not see why you need to go there? Aren’t bachelorette parties strictly female?”
Jeremy: “They used to be, but I am quite sure I am not going with them to be pampered like the bridesmaids.”
George: “Then your function is?”
Jeremy: “If I were to guess, fall guy and pack mule.”
Jeremy: “I think she is also doing it to brag, that ‘she did it first.’ To rub it in Katie’s face.”
George: “You never really care what your sister does. Why now?”
Jeremy: “Because they are pressuring me and Katie. Not just my family but next to everyone we know. ‘When is the wedding? What is the venue? How many guests? Are you going to have it this year?’ Look I love my girl, but none of us is in rush to walk down the aisle.”
​
Yeah, you know, you were the first one Jeremy told about his plan to propose. You were happy for him but at the end of the day it was up to Katie and Jeremy. Not you or their families. However the rest of the world seemed to think differently.
Mom: “Oh sweetheart, happy valentine’s day! Are you spending it with someone special?”
George: “Mom, you know I am not looking for someone.”
Mom: “Oh, don’t worry, I’m sure you’ll find that certain someone sooner or later.”
​
Yeah, it isn’t enough your sister is married and your brother is utterly twitterpated with his boyfriend. You need to ensure your oldest is also with someone.
​
Boss: “Mr. Bishop, I must say. I am impressed with your work ethics, but we have decided to go with Mr. Robinson as the face of the company.”
Never minding the fact that you worked twice as hard as said college.
George: “I understand. May I ask what made you choose him?”
Boss: “We did research and found that your college would be favourable, due to circumstance.”
​
Translation: we wanted a man that was married and not the workaholic bachelor.
​
​
Stranger 1: “You see that guy over there?”
Stranger 2: “You mean the one with the RBF?”
Stranger 1: “Yeah, probably one of those loners, will never find anyone.”
Stranger 2: “I mean who goes to a restaurant like this alone?”
​
Honestly? You can’t have a meal alone?
​
​
George: “Yeah, I know that feeling.”
Jeremy: “Seriously.”
Both of you take a sigh.
Jeremy: “But in all honesty. Thank you for coming along, I really appreciate it. Would probably loose my mind if I went alone.”
George: “Of course.”

1. It would be a shame to lose my partner in crime.
   
2. My boss would be pissed if I didn’t.
   
3. Who would turn down free drinks?
   

Jeremy: “Yeah sounds about right.” *Choice 1*
George: “Remember how we got back at Marcus Thatcher?” *Choice 1*
Jeremy: “Oh, I remember. Too bad he didn’t check the file we sent, it might have saved him some embarrassment.” *Choice 1*
George: “Big tough football star being fooled by ‘two scrawny’ freshmen.” *Choice 1*
Jeremy: “And we were hailed as heroes for a month.” *Choice 1*
Jeremy: “Wait, don’t tell me HR department has been on your case.” *Choice 2*
Geroge: “Yep, too much overtime.” *Choice 2*
Geroge: “Never mind I make sure that everything is quality controlled.” *Choice 2*
Jeremy: “Geesh. Well glad to know I could be of service.” *Choice 2*
Jeremy: “Ah there it is, I knew you had a hidden agenda. *Choice 3*
George: “Jeremy, Jeremy, Jeremy, when have I ever hid something from you?” *Choice 3*
Jeremy: “Alright fair, you are honest to the point of insult.” *Choice 3*
Geroge: “You asked for my opinion, besides those shoes where ugly as sin.” *Choice 3*
Both of you laugh, you had been in each other’s life since kindergarten. You where the odd ducks, most kids and adults always considered you to be cold or judging. Even if neither of you had that intention.
Jeremy raises his glass.
Jeremy: “To intellectual companions.”
George: “To intellectual friends.”
You said as you raised your own drink in a toast.
​
​
The weekend finally arrived for the trip. You arrived at O’Hare airport with a good three hours to spare. You crack open the book you brought with you.
It was a supernatural detective story you received as a gift on last birthday a few months back. While you applaud your sister for trying, it was still jarring to follow all the supernatural deus-ex-machinas that discarded real detective work.
So that is how a 31 year old was reading a supernatural book in broad daylight.
George: ‘ with gun drawn, Duskraven made her way down the basement, the surroundings smelled of blood and muck.’
Geroge: ‘Romano’s empire was now in full display in front of her. Fae, lined the walls, eyes hollow and only the movement of their chest indicating they were still alive.’
George: ‘Duskraven took out her polaroid camera, it was a risky but if this would ever have a chance to justice. Her leads and information would need to be solid if she wanted to take down the vampire cartel. She just hoped the light for the camera would be noticed.’
George: ‘With a blinding light the entire basement lit up temporarily blinding her, when she regained her sight again a new horror met her eyes. Multiple pairs of hungry red eyes.’
Jeremy: “George!”
You tear your eyes away from the book in your hand.
There is Jeremy and Katie, hand in hand. Seeing them together was always a happy occasion.
Katie and Jeremy met at your favourite speakeasy a few years back. You didn’t blame your friend for becoming interested in the ICU nurse. Curly red hair and big blue eyes. Even if the courtship had started out rocky due to both of them being so shy. They overcame that hurdle and found something they wanted.
Sometimes however you wished you didn’t feel like you were interrupting them.
George: “Good morning, is Stephanie and her friends also here?”
Katie: “No they had a sleep over at Daria’s house. So they will be carpooling.”
You look at your clock and it was about two hours before the plane would take off, your bags where checked in and you were ready to leave and get to the section where the gates would be. But there was still no sign of Stephanie.
As you though you heard a rumbling sound.
Both you and Katie looked at Jeremy as a sheepish grim grew on his face.
Katie: “Told you, a ham sandwich wouldn’t hold.”
Jeremy: “It will hold till lunch, which is a few hours away.”
George: “You sure that is a good idea?”
Jeremy: “Tell you what, I’ll go if you come with me and Katie.”
Katie: “So what do you say?”
McDermott's
· Sure, I could have a bite. (💎12)
· Perhaps we shouldn’t
Diamond Choice:
George: “Alright, let us have something to eat.”
Jeremy: “Good! Airplane food leaves much to be desired.”
Katie: “You always think with your stomach.”
Jeremy: “Yet you love me.”
Katie: “Yes, odd isn’t it?”
You make your way inside and stay in line.
You look at the menu and order
· Breakfast burrito
· Bacon and scrambled eggs
· Fruit and oatmeal
You order your food along with a big coffee. You all slide into the booth, Katie had her yogurt in hand both of you looked worryingly at Jeremy’s breakfast.
(Tilting tower of pancakes)
(Holy crap!)
You swore for a moment both you and Katie was reading each other’s mind.
‘He is going to puke.’
George: “Hey Jeremy, think you can get some napkins?”
Jeremy: “Sure.”
As he left you plied a few pancakes away, making sure that you saved the top one so he wouldn’t notice. Katie making sure the tower didn’t fall.
She gave a thumbs up, thanking you.
George: “So Katie, how have you been?”
Katie: “There is always a lot of things to do at the ICU, sometime I wonder where humanity is headed.”
George: “Really, that bad?”
Katie: “How would you explain having a locomotive lodge up your rectum?”
George: “How did that happened?”
Katie: “They claim they fell on it, if I had a dollar every time this happened I wouldn’t have any student debts.”
You shake your head, you have been thinking a bit about what Jeremy said at the Speakeasy. You had also noticed that something was up with Katie, she was on edge.
George: “Katie…”
1. “Did you want to go on this trip?”
2. “Has Mr and Mrs Jackson been pressuring you?”
3. “Do you want to get married?”
Katie: “In all honesty no, but Stephanie has made me a bridesmaid. I need to partake in these things. Even if I wish I didn’t.” *Choice 1\*
George: “Why?” *Choice 1\*
Katie: “I wish I could care as little about protocol as you do, but she is Jeremy’s sister, if I say no it might affect my relationship with Jeremy and his family.” *Choice 1\*
Katie: “Yes, I mean no, I mean… it’s complicated.” *Choice 2\*
George: “How come?” *Choice 2\*
Katie: “I’m 30 years old George, time is ticking. They want grandchildren to spoil.” *Choice 2\*
George: “And you have to be married to do that?” *Choice 2\*
Katie: “Of course I love Jeremy.” *Choice 3\*
George: “That wasn’t the question, do you want to get married?” *Choice 3\*
Katie: “It is just so big, all those expectations. I… it scares the crap out of me.” *Choice 3\*
George: “Listen, I will tell you something.”
You said using your stern voice.
George: “Jeremy loves you, he chose you. You chose him. That is the truth at the end of the day.”
Katie looked at you, a shy smile graced her lips. She mouthed a thank you.
Jeremy made his way back to you with a great pile of napkins. You all begin to take part of the meal. During the entire meal Katie and Jeremy’s shoulders touched and they looked as content as they could be.
(‘Loving it’ you had breakfast at McDermott)
None diamond choice:
George: “Let us just sit down and relax, we should be in Las Vegas at 1 am. Knowing Stephanie we will probably eat something there before heading to the hotel.”
Katie: “Maybe, I’ll get some water at least.”
Jeremy: “Good idea.”
(‘Not hungry’ you didn’t have a McDermott breakfast)
As all of you wait for the supposed ‘bride’ you hear commotion.
Sure enough you see a brunette with a close to permanent scowl on her face. Followed but two very flustered women.
“There you are! WHERE have you been?!”
Her tone is as pleasant as you remember, nails on a chalkboard.
Jeremy: “We have been here waiting for you.”
Stephanie: “You aren’t even going to help me with my bags. What type of brother are you?”
Jeremy: “Well we are here, we have about half an hour before the plane leaves. So let’s get to the gate.”
Stephanie just huffed. Storming away.
George: “Wow she is in a good mood.”
You state sarcastically.
Jeremy: “Yeah she gets like that some time.”
Jeremy: “Just try not to set her of, she can be a handful.”
Katie: “I mean how bad could it possibly be?”
You were never the very superstitious type, but you were quite sure that Katie just opened Pandora’s Box.
​
​
From the time the plane touched ground in Nevada everything that could set of Stephanie did.
Stephanie: “URRGH!!! where is that shuttle! He is LATE!!”
Jeremy: “They told us like five minutes ago there is traffic jam.”
Stephanie: “Then he should have planned it earlier!”
Stephanie: “I will not wait an hour! WE have a schedule to follow!”
George:’ This coming from the woman that almost missed the plane to her own bachelorette party.’
Daria: “They say it is only another 15 minutes.”
​
​
Stephanie: “I DON’T CAREEEEE!”
Stephanie: “What do you mean that our suits where not booked?”
Receptionist: “You never sent in the deposit for your stay.”
Stephanie: “THAT WAS GEMMA’S JOB!”
Gemma: “I told you, the suits needed to be paid for by the same person that booked them.”
​
​
Stephanie: “You are a bridesmaid, you are supposed to make things work!”
George: ‘Honetly…’
George: “Sigh…”
Stephanie: “THIS ISN’T WHAT I ORDERED!”
Waitress: “Yes it is, you wanted a calamari.”
The poor waitress looked exhausted and probably wanted to be anywhere but here, not that one could blame her.
Stephanie: “NO IT ISN’T! I wanted the pasta with bacon and cheese.”
Katie: “A cabonara?”
Jeremy: “Stephie we are at a seafood restaurant.”
​
​
George: ‘IS she ever satisfied?’
All of us where back at the hotel, Stephanie insisting that they ‘needed’ a new set of clothes for the casino and club they were planning on hitting. Jeremy looked ready to just give up.
George: “You know, you could simply say no to her.”
Jeremy threw an exhausted glair at me.
Jeremy: “If it was so simple neither me, you nor Katie would be here right now.”
George: “And you wouldn’t be here doing this Sisyphean task, which obviously brings you missery.”
Jeremy: “Yeah well, I still want my parents in my life, if I didn’t do this, they would never let me live it down.”
What to wear to the casino?
· Tuxedo 007 (💎 15)
· Basic black
Diamond option:
Jeremy: “You look like James Bond.”
George: “I’ll have a martini, shaken not stirred.”
You said and an amused smile spread across Jeremy’s face.
None diamond choice
“I Think I’ll stick with this.”
“Fair enough, I am too exhausted to care anyway.”
​
​
​
Jeremy said with a tired smile. You both left the room, making our way to one of the pulsing centres of the strip.
There in the golden casinos you thought finally your luck would finally turn for the better. That the glamorous atmosphere would rub off on the soon-to-be bride. Causing her to stop doing her impression of a screeching barn owl and let ALL of them enjoy Sin City.
Well it seemed to have worked, for now.
Both you and Jeremy where at the black jack tables, enjoying yourself. While the ladies were back at the slots machines.
Jeremy folded a while ago, it is just you and one more. You looked down at your cards a jack and an ace. You opponent opposite you had this confident smirk on his face. But you saw how the sweat was running down his face. He was bluffing.
George: “Hum…”

1. Act as if you have a bad hand
   
2. Act arrogant and self-assured
   
3. Do not react at all and watch the man squirm
   

You decide to let your brows furrow in what would look like frustration. The man opposite you lets the edge of his mouth turn in a smirk. His confidence boosting with every minute. *Choice 1*
You decide to put on the theatrics, giving a smile like the cat that ate the canary you look at your opponent. That is growing more and more agitated by the minute. *Choice 2*
You keep your face natural, a lot of people often comment that you look angry whenever they see you. You could only assume it was true because your opponent was practically squirming in his seat. *Choice 3*
When he reviles his hand, you pause for a moment before reviling yours.
You won.
George: “I’ll be taking these.”
You said as you dragged them back chips and split them evenly between you and Jeremy. You had started with the same amount of tokens. Even if you did work with money daily, this was one of those occasions you allowed yourself to be a bit more relaxed regarding that subject.
Jeremy: “Nice one.”
George: “All in a day’s work.”
Jeremy: “So what next?”
Before you could answer you hear commotion from the opposite side of the casino. The screeching voice meant that Stephanie was somewhere in the middle of it. Both of you sigh, knowing that your happy hour was over.
Sure enough there at the era leading into one of the shows where Stephanie and her entourage, all of them except Stephanie wearing baby pink dresses and Stephanie herself wearing a sash reading ‘all hail the bride’ along with a tacky tiara probably worth a five dollar bill at most.
She was screaming at a bouncer, while all the others tried in vain to calm the soon-to-be bride.
Stephanie: “You are an idiot! What service is this!?”
When we had arrived there was already an audience forming. Yeah this was common whenever Stephanie was involved. ‘Drama Queen’ had been your nickname for her during high school for a reason.
Jeremy: “What happened?”
Bouncer: “Your friend here slapped one of your dancers, something about them stealing from them.”
Stephanie: “I am the BRIDE! I am not supposed to have to pay for anything during my bachelorette party.”
Jeremy: “Stephanie, what about we get some fresh air, okay?”
Jeremy said as he tried to deescalate the situation. He gently grabbed her arm, but Stephanie was having none of it.
It felt like it all happened in slow motion, Stephanie turned around and a closed fist and rage connected it with Jeremy’s face. Your friend flew back and hit his head on the floor pretty hard. Stephanie didn’t even care to check what state her brother was in. Katie flew to her fiancés side and the sight of your friend’s bleeding face was enough to make you see red.
George: “Alright enough.”

1. Scold her
   
2. Embarrass her
   
3. Give her the evil eye
   

George: “Stephanie, you are way out of line.” *Choice 1*
Stephanie: “No I am not!” *Choice 1*
George: “You have taken no responsibility during this trip, you have been rude to every member of the party, you have caused a scene at every place we have been to. Do I need to keep going?” *Choice 1*
Your voice is like ice, you swear the temperature just dropped a few degrees. As you pointed out everything she has done during the less than 24 hours you been together. *Choice 1*
Stephanie looks angrily at her bridesmaids as is she is waiting for them to defend her. *Choice 1*
They do not, they know you are just stating the truth. *Choice 1*
George: “Your own brother did not want to be on this trip, he begged me to come along. Doesn’t that tell you just how vile you have been acting?” *Choice 1*
Stephanie: “You listen here…”*Choice 1*
George: “No you listen for once in your life!” *Choice 1*
You rarely let your emotions out but Stephanie was a special case. *Choice 1*
George: “If this is how you treat people, do not be surprised when Darren leaves you at the altar. He deserve better than this.” *Choice 1*
With that as a closing line you left, Jeremy might need to get to the hospital. He was worth more than Stephanie would ever be in your eyes. *Choice 1*
As you leave you are quite sure you hear someone applauding. *Choice 1*
With determined steps you made your way to one of the waitresses. *Choice 2*
George: “Excuse me.” *Choice 2*
You hand her a 50 dollar bill as you grab a big jug glass filled with beer and briskly walk back to Stephanie that is still screaming profanities. Because of her back being turned to you she didn’t see you. You saw how people began to take out their cameras and phones. No one made a move to stop you. *Choice 2*
With one quick movement you had poured it over her and a shriek of surprise entered your ears. *Choice 2*
Stephanie: “What the fuck is wrong with you!?” *Choice 2*
George: “Are you done with your little temper tantrum?” *Choice 2*
Stephanie: “What!? How dare you!” *Choice 2*
George: “You have been acting like a spoiled five year old since the moment we landed. I am surprised no one has done anything until now.” *Choice 2*
Stephanie: “You are so not coming to my wedding!” *Choice 2*
George: “It isn’t a loss, I was never here for you. Now excuse me I have more important things to deal with.” *Choice 2*
You left Stephanie to deal with the people that had gathered for the ‘show’ and she began to scream at them and calling them all sorts of names. But no one was intimidated, they found it hilarious. *Choice 2*
You grab hold of Stephanie, until she has no choice but to look at you. She is screeching, calling you every slur and bad name in the book. Your hands are firm on her upper arm, you just hold no squeezing, no pushing. You keep your eyes locked on her, you must have stood there quite a while until finally her defiant stare became weaker and weaker. *Choice 3*
You kept hold of her until she burst out into tears. At that point you let her go. Knowing you had knocked her down a peg. *Choice 3*
​
But Stephanie wasn’t your main concern, Jeremy was. You moved to stay with Katie and Jeremy, the crowd parted as the red sea as you walked by. All in stunned silence. *Choice 3*
​
​
George: “Are you sure you’ll be alright?”
Jeremy grimaced at the questing, blood still trickling down his face from where he had been punched. Luckily the nose would heal, the only question was what colour it would be in time for Stephanie’s wedding.
Jeremy: “I’ll be fine, Katie is here too. She knows what she is doing.”
Katie: “Having your fiancé being a nurse does have its perks huh?”
Jeremy: “Yeah one of many.”
The two of them smile at one another, before Jeremy turn back to you.
Jeremy: “Think you can manage your own?”
George: “I think I can stay out of trouble for one night.”
Jeremy: “Maybe, see you tomorrow George.”
Katie: “Have a nice night.”
With that the two of them made their way up to the hotel rooms.
You decided to check out the hotel bar. Despite being 10 o’clock it was surprisingly empty. Some people where there, some having already had a few to many.
But what caught your eye was a stranger sitting at the end of the bar.
There sitting in a knee-length ocean blue dress was a woman, leaning over resting her elbows at the counter. She had a faraway look in her face as she absentmindedly stirred her drink. *♀*
There sitting a young man, nursing his drink. His blue vest and slacks combo suited him well with the crisp white shirt. His attention seeming being elsewhere. *♂*
You sit down by the bar and is about to call on the bartender when I noticed a man, clearly intoxicated made a move on the man/woman at the end of the bar.
Drunk Idiot: “Hello there, did it hurt when you fell from heaven?”
The person in question just rolled hehis eyes. Clearly not in the mood to be the object of drunk admiration.
Drunk Idiot: “How about you and me go up to my hotel room and get to know each other a bit more.”
Haven seen the man/woman in question do every none-verbal que but slapping the idiot you decide enough was enough. He had disturbed you and the rest of the bar enough.
With the smoothest and coolest tone of voice you could muster you cleared your throat to get the drunk man’s attention. It wasn’t appreciated to say the least.
Drunk idiot: “What the hell do you want prick.”
The smell of alcohol radiating off him, one would think he had bathed in vodka. It was surprising no one had tossed him out from being a nuisance earlier.
George: “I do believe that you are bothering him/her. Please stop.”
George: “Look we are old friends, its noneofya business so bug off.”
George: “Oh really, then what is your friends name?”
Drunk Idiot: ”What?”
George: “What. Is. your. friend’s. name? If you are old friends you should surely know it.”
Drunk Idiot: “It’s ummm… Terry.”
???: “That is not even close.”
With both of you staring straight into him, mentally cornering him.
Drunk idiot: ”Screw this.”
The man declared in frustration and with that the idiot stormed off leaving both of you alone.
After making sure the guy was out of sight you turned back to the stranger.
He/She gave you a grateful smile.
???: “Thanks’ I really appreciate that?”
George: “It was nothing.”
You said making yourself ready to go back to your seat.
???: “Wait!”
The stranger called after you, out of sheer politeness you turned back around.
He/she Seemed a bit nervous, what now?
???: “Can I at least buy you a drink?”
You thought for a moment. You were on your own, Jeremy was probably nursing the bruise with some painkillers and you did not want to risk running into Stephanie or any of the bridesmaids. It also felt wrong to not take the opportunity to experience Vegas however.
So you accepted.
???: “Well What’s your poison?”
He/she asked in a joyous tone.

1. Matrini
   
2. Old Fashioned
   
3. Red Wine
   

With a quick wave they called the bartender over.
???: “So what brings you to Vegas?”
George: “Bachelorette party.”
???: “Did it have anything to do with that brunette that slapped one of the dancers and had security physically lift her out?”
George: “Bingo.”
???: “No one got seriously hurt?”
George: “Thankfully no.”
With that the bartender served the drink and the stranger slipped a 50 dollar bill.
You lift the glass in a gesture for a thank you. And let the beverage slip down your throat. It was nice, it was a good year and the taste was strong but not overpowering.
You noticed that his/her eyes were on you, almost as if they were trying to decipher your character.
George: “What are you doing?”
???: “Trying to get a read on you, some say what you order is often an indication of who you are.”
George: “Really? Then what can you say about me?”
You asked, deciding to humour them.
???: “I can say that that you are a man that know what he wants and how you want them.” *Martini*
???: “You are an old soul, you probably know your liquor well. My guess you have a great library at home.” *Old fashioned*
???: “You are quite classy, and you can find a way to get drunk before noon.” *Red wine*
With that you give an amused chuckle.
George: “Well there is some truth to that statement.”
You take a look at the drink they self are nursing.
(Dark n Stormy)
(Humm...)
George: “If I were to do the same to you, I guess you have a sweet tooth and might have wanted to be a pirate at some point.”
At that comment the stranger began to laugh. It was the infectious kind of laugh that made someone warm form the bottom of their stomach.
???: “Alright you got me there.”
He/she then stuck out their hand.
(My name is..)
(Default name: Skyler)
George: “‘Skyler’ it is a pleasure to meet you.”
You said as you shook it.
You take in Skyler’s look. You had to admit that they were an attractive specimen of a man/woman.
George: “The name is George Bishop.”
Skyler: “George Bishop, how professional sounding.”
He/ she said as if they were tasting your name in their mouth.
George: “Well I do hope so, would be difficult to be an advisor if people believed I was a joker.”
Skyler: “Ah, so you are one of those people that look at you and stamp ‘rejected’ on every paper?”
George: “I believe that I am fair in my judgement.”
George: “How about yourself?”
At that their eyes fell.
Skyler: “Right now, I’m a 30 year old trying to figure out my next move.”
George: “How come?”
Skyler: “Lost my job due to relationship issues between my manager and her boyfriend. Apparently, me being friendly was mistaken for flirting.”
Skyler: “What, they want a grumpy Greeter at the door?”
George: “That is unprofessional.”
Skyler: “Yeah, well relationships are messy.”
George: “Agreed.”
Skyler: “I must say the way you handled that woman, it was surprising.”
Skyler said in a genuinely impressed voice.
George: “You were watching?”
Skyler: “Kind of hard not to, I’m surprised half the hotel didn’t hear her.”
George: “Someone had to show her she isn’t the Queen of Sheba.”
Skyler: “What are your thought on marriage?”
You shoot up a bit, a bit startled by the blunt question.
George: “My thoughts?”
Skyler: “You seem like a guy that know what he thinks. I want to pick that brain a bit.”
It had been a while since someone had so blatantly flirted with you. To be fair you were a bit surprised. Dating had often been a minefield for you.
George: “Marrige…”

1. It’s an institution
   
2. It’s a partnership
   
3. It’s indescribable
   

George: “Historically it was a way to ensure land, money and heirlooms where added into a new household.” *Choice 1*
George: “It was also a safety for children back in the day, since basterds often faced quite a few challenges from being born out of wedlock.” *Choice 1*
George: “It is a symbol of trust, that you do have someone that you can count on.” *Choice 2*
George: “But at the end of the day, if you are unfair to that partner hey might not stay.” *Choice 2*
George: “To describe marriage is like trying to describe oceans and water. Even with similarities we can see, gathering it all in an explanation would probably not give a fair judgement.” *Choice 3*
Skyler: “To me it’s a promise. ‘To have and to hold’ it is silly in this day and age were people divorce left and right for trivial things.”
Skylers eyes became dark, falling into deep thoughts. You had never been the poetic kind, but there was a sweet sentiment in Skyler’s view on things. Your parents where still married over 30 years now. Your sister was due some time in December, your brother was off celebrating a two year dating anniversary and your paternal grandmother still loved her deceased husband dearly.
To you it just never happened, perhaps it wasn’t for you.
George: “That we can agree on, people are so afraid they will settle. At the first sign of trouble they leave.”
Skyler: “So that woman form before… how long do you think her marriage will last?”
George: “If she acts like she did tonight, I wonder if her husband will even stay for the ceremony.”
You looked at your new companion and in an unusual turn of events you called the bartender over.
George: “Can I buy you a drink?”
​
​
With that Skyler smiled, deciding to keep you company.
Sometime later you awake to the sound of your alarm clock.
You feel a splitting headache, you drag you hand over your face as you do you feel a cold metal band around your finger. Pulling back as your eyes focus you see that it is a plain sliver coloured band.
(is that?)
· Oh no…
Feeling more sober than ever before you realised just what a mess you got yourself into.
George: ‘I just got married in Vegas.’
Well, you’re screwed.

Warning: People say TapJoy is a notoriously bad company who will fight you tooth and nail not to pay out the reward if something goes wrong. I was pretty lucky here, but people hate them for a reason.

Intro

I thought it'd be useful to compile a list of games that people have tried through TapJoy and what kind of strategies people used to most efficiently get to their goal.
I'm going to be straight up - unless you really enjoy the side game you're playing, you're going to feel like it's a waste of time and not worth the gems. I'd only really recommend these TapJoy games to people who are F2P or pact players, or for dolphins with some extra time on their hands. While doing these offers it's easy to suffer from a sort of mobile game burnout. Even playing Alchemist Code was exhausting me.
There is a time limit for some of these challenges (it differs per game, so be mindful of it when you start the challenge), you can only pick one challenge per game, and it has to be a new account in the game. I did not spend any money on any of these games. I spent as much time throughout the day as I could on each game, which was probably about 2 hours a day.
For all of these games, my strategies reflect trying to achieve the challenge ASAP. If you end up liking the game and want to keep playing, some of these strategies may not be optimal, because they require using resources that you'd otherwise want to save.
I would recommend keeping the game installed until after you get your pay-out, and try not to fall below the challenge threshold until you get your payout.
Also, I did notice that I got the same offers on my iPhone after I already completed the offer on an Android device. So these may be repeatable across platforms, but I haven't tested this, and knowing Gumi, there's a chance they'll think you're cheating.
Here is another great thread that goes over TapJoy offers.
Finally, the jewel rewards listed here are based on what can be obtained on an Android device in the U.S. Other countries or platforms may provide differing rewards, so if you find that the reward is different than what is listed, just weigh your reward amount versus my time spent to see if it's worth it for you.

Final Fantasy XV: A New Empire

Challenge Options

10K power (shortest, 579 gems), level 10 citadel (medium, 850 gems), 100K power (longest, 1428 gems)
I picked 100K power

Jewels Obtained

1428

Time Spent

5 days

Jewels Obtained/Time Spent Ratio (Higher is Better)

285.6

Genre

Kingdom builder

Opinion

This is actually a pretty efficient offer. Unlike Lords Mobile, the limiting factor on building up your empire is resources, not time. This makes it much faster to progress. This was the first TapJoy offer I picked up, and maybe because of that, I didn't mind it too much. I've played these sort of kingdom builder games in the past, so it didn't take long for me to catch on.
One thing I hated is that the game is VERY in your face about in-app purchases. I minimize and maximize games a lot; and every time you go back into this game, there's an IAP offer shoved in your face. It's annoying, but a small price to pay.

Strategy

I went for the 100K option, so my strategy is geared towards that. You're going to want to make the following buildings:

• 11 quarries
• 4 farms
• 6 mines
• 5 banks
• 4 energy extractors
• 8 barracks
• 1 hospital ward

Quarries are the most important here, because it's the most used resource. You're going to want to build the buildings above, then level up your citadel whenever possible. This lets you upgrade your buildings to match your citadel level. Outside of that, you can follow the buildings that the game recommends, as those will pay out rewards.
You're going to use your training grounds to make as many siege weapons as possible, as these units hold the most resources. When you open the map view, you'll see resource nodes throughout. You can send your troops to these nodes, and they'll slowly gather that resource type. You'll also see monsters on the map. It's important to attack these monsters, as they'll give you additional resources. Always attack once at a time - don't do the high energy attack.
Keep an eye out for the events going on as you play. There are events for building, researching, training, and attacking monsters. If possible, spend your resources on whatever activity type is going on for that event. You only get points when you finish the building/research/troops, so plan accordingly. These events can pay out with useful resources, speed-ups, or shields.
Joining an active guild is very important. When you're building or researching you can ask for help - everybody who gives you help shortens the build/research time by a minute. Further, when asking for help, and when giving help to others in your guild, you get guild coins that you may use for useful items like speed-ups or resources. Getting into a good guild right from the beginning probably won't happen. The "open" guilds, that allow anybody to apply, are usually pretty inactive; but you may need to start off here. After you've built up a little bit, and if the guild isn't active, leave and rejoin a closed group. You want a guild with active members who hit that "ask for help" button often, since that's where you get your guild coins.
One of your most important buildings, in terms of power gain, is your wall. Do not build the "reinforced wall" unit inside of the wall building. Instead, wait until you've researched traps, and then build nothing but traps. Traps give 4 power each, whereas the walls only give 1.
Just keep upgrading your resource buildings and building siege units and traps as you slowly upgrade your citadel. When you get to citadel level 9, you should have enough shield items to keep you shielded permanently from now until you hit 100K. So make sure you always have a shield active and just rush for 100K by building a lot of units. Forget about research. You had also may as well start using all of your speed-up items to reach that goal ASAP.
After you get your payout, if you had a good guild, do them a favor and donate your resources.

Lords Mobile

Challenge Options

Gather 50K timber on the map (136 gems), reach player level 25 (442 gems), castle level 11 (595 gems), castle level 12 (769 gems), castle level 14 (1530 gems)
I picked level 14 castle

Jewels Obtained

1530

Time Spent

12 days

Jewels Obtained/Time Spent Ratio (Higher is Better)

127.5

Genre

Kingdom builder

Opinion

I actually liked the gameplay in this game better than FFXV: A New Empire. It has a couple of extra modes that make the game more enjoyable, though it's otherwise the same game with a medieval fantasy theme... but there is one other big difference... BUILDING THINGS TAKES FOREVER. For example, building up my citadel required me to level up my wall, which required me to level up my forge, which required me to level up my mine... and each of those start taking at least 15 hours towards the end.

Strategy

I went for the level 14 citadel option, so my strategy is geared towards that. In this game, you want to build up a bunch of farms. Most of your resource income will come from the resource nodes that you see on the map, and not from actual resource production. In your resource build slots, build one timber mill, one mine, one quarry, and then nothing but farms.
You'll unlock the rest of your base by beating some NPC enemies. As you do that, you're ultimately going to want just one barracks, three infirmaries, and the rest Manors. Any additional resource nodes you unlock should be more farms.
Joining an active guild is very important. When you're building or researching you can ask for help - everybody who gives you help shortens the build/research time by a minute. Further, when asking for help, and when giving help to others in your guild, you get guild coins that you may use for useful items like speed-ups. Getting into a good guild right from the beginning probably won't happen. The "open" guilds, that allow anybody to apply, are usually pretty inactive; but you may need to start off here. After you've built up a little bit, and if the guild isn't active, leave and rejoin a closed group. You want a guild with active members who hit that "ask for help" button often, since that's where you get your guild coins.
You're going to be in a bit of a time crunch in this game, because getting to level 14 citadel takes a long time. Ignore the suggested buildings. Instead, look at what your citadel needs for the next level, and go for that. Then just keep doing that. The ONLY exception is that you want a level 9 Academy ASAP. This lets you get tier 2 troops, which is a necessity between citadel levels 9-14. Anyway, as you get towards the end, the buildings start taking a VERY long time. This is when you're going to start using those speed-up items.
Do not claim your "Turf Quest" rewards until you get a "+25% Player XP" boost item. I forget what got me that; but once I got that I used it and claimed all of my Turf Quests in order to get a ton of level ups. When you level up your hero, beeline towards Construction I, max it out, and then go for Construction II, and max it out. After that, go for Research I and Research II. Other than that, it doesn't really matter.
For units, I'd go with a fairly even mix, mostly to help you beat the NPC enemies in your turf. Since resources are so abundant, don't worry too much about the fact that siege engines and infantry carry more than archers or cavalry.
Go through the little dungeons to keep your heroes leveled up and equipped, and then use the heroes to attack monsters on the map. Always attack once at a time - don't do the high energy attack. Monsters can drop ever valuable gems or speed-ups.
After you get your payout, if you had a good guild, do them a favor and donate your resources.
:Edit: XXAlastairXX pointed out that if you don't mind spending $9.00: "buy the 99 cent bundles 4 times and one of the 5 dollars ones. I forgot which one but buying all those in Lords Mobile made getting the castle to level 14 so easy. You could probably do it in 30 minutes."

Empire and Puzzles

Challenge Options

Beat level 51 (province level 7)

Jewels Obtained

300

Time Spent

4 days

Jewels Obtained/Time Spent Ratio (Higher is Better)

75

Genre

Similar to Bejeweled/Candy Crush, but the jewel combinations will hit enemy units, who are attacking you. There's a gacha system to get better units. There's also a sort of base-building mechanic, but you don't really attack other people/get attacked in the same way as in a kingdom builder game.

Opinion

I pretty much only picked this game up because my Fiancée plays it. I probably enjoyed it more than I otherwise would have because of it. It's pretty easy until you get to province 7, and then you'll need items to progress, but that's not a problem. If you like Bejeweled or Candy Crush, go for it - but otherwise, the small payout isn't worth the time investment.
I do like that the game has an auto-battle mechanic that you can use when fighting normal enemies or when fighting titans.

Strategy

The game gives you a starting roster who will be decent enough for the most part. I kept the Fire element healer, but otherwise swapped out all my other 1 star characters. In the end I had Bane (3* light), Tyrum (3* dark; I got lucky with a daily pull, your 2* Layla should be fine), Needler (2* green), Ragnhild (2* blue), and Sharan (1* red). As you turn in jewel combinations during battles, heroes of the color of that combination get mana, which they may use to cast special abilities.
You can get more characters by beating levels, or, more commonly, by training them through the training camp. Before you get to level 4 training camp, you'll constantly hit the manpower cap. Don't worry about this too much. At level 4 training camp you can basically queue up all of your manpower into the camp, so that it will slowly churn out common/uncommon recruits for you throughout the day.
You level up your heroes by feeding other heroes into them. If you feed them units of the same element, it provides additional experience. There's also an unfortunate chance mechanic here: each time you feed units to your hero, there is a chance that their skill will level up. If you feed a copy of the unit to itself, that's +25%, and then each other unit will give +2% for the same element, or +1% for an off-element.
For this challenge, the Forge building is probably more important than it otherwise would be. You want to get your Forge to level 4 for the arrow item; level 5 is also useful for the better healing potion. As we get towards the end of this challenge, these items will be absolutely essential to completing the stages.
You should be able to beat province 6 with fairly minimal use of items, except for maybe some minor healing potions. I feel like at province 7, level 5, things started getting harder. This is when I started needing to use the arrows at each group of enemies. This made the stages much easier.
Joining a good guild in this game isn't as important as in the kingdom building games. When you're in a guild, there are raid monsters called titans that show up. If the guild kills them, you get some rewards. When your guild kills five of them, you get a bonus treasure chest. That's nice, but not a necessity. So joining and staying with an open guild should be fine enough.

Legendary: Game of Heroes

Challenge Options

Reach rank 20

Jewels Obtained

500

Time Spent

1 day* (I got my payout for reaching rank 14, even though the challenge said to reach rank 20)

Jewels Obtained/Time Spent Ratio (Higher is Better)

500

Genre

Similar to Bejeweled/Candy Crush, but the jewel combinations will hit enemy units, who are attacking you. There's a gacha system to get better units.

Opinion

This is similar to Empire and Puzzles. The art style is better, but I think it lacks some of the charm that Empire and Puzzles has. There's no story in the game at all, and there is no base building. It all feels really bland, like you're just aimlessly going through the motions with no real goal. The jewel combining aspect is different from Empire and Puzzles for the better - you can combine jewels diagonally, and when you combine jewels you have a period of time where you can either make additional combinations, or move one jewel to an adjacent location. Your characters then attack randomly, rather than the jewels going out in front of you like in Empire and Puzzles. This is nice since you don't ever feel like you're stuck in combat.

Strategy

The game will give you a choice for your starting character. I went with the blue one, but I doubt it matters much. You'll be able to go through the initial levels very easily. The color and type of tower will correspond with the enemies that you will fight. The sort of normal stone towers are green enemies - other than that, it's pretty self-explanatory, red towers are red, blue are blue, etc. So you'll want to use characters of the opposite element type (red > green, green > blue, blue > red, dark and light beat each other), if possible. After a little while, it'll allow you to join a guild.
Joining a decent guild is a pretty big one here. When you're in a guild, you can use guildmate's characters, which then go on a 24 hour cooldown. So getting into a guild where a lot of people have good units for you to use is pretty important, since their characters will basically solo any levels you come across. A lot of times I'll use a roster full of characters opposite of the map that I'm playing, and then a mercenary of the same color as the tower, or a light or dark mercenary. The mercenary should be able to solo anything, unless maybe it's their opposing element. So by having a mercenary that doesn't match your team's color, you can make use of two different jewel colors rather than having your entire team be one color and have most gems being useless to you.
Just keep progressing through the story. Open up the 500 gem hero promo packs whenever you get the gems for it - chances are, whatever you get here will be better than the common/uncommons you've been picking up along the way. I only bother upgrading the heroes I get from these packs, as well as the starting hero that I picked.
I got the reward when I got to rank 14... not sure if that is a bug that affected just me or if everybody would get that. I can't imagine my strategy would have changed much between ranks 14-20... just keep chugging along through the campaign.

Spin & Win

Challenge Options

Reach level 8 (80 gems), reach level 18 (300 gems)

Jewels Obtained

300

Time Spent

4 days

Jewels Obtained/Time Spent Ratio (Higher is Better)

75

Genre

Slots Casino

Opinion

I'm not a fan of casinos, so virtual casinos are especially "meh". The game does have an auto-play mechanic, but you need to be semi mindful of the game because you have to click on the screen occasionally for timed events. I really didn't like this game. It's basically just hogging up your phone's time for what seems like a very unneccesary reason. This one is really going to make you wonder, "Why am I doing this for 300 gems?"

Strategy

While you're playing, these little balloons will sometimes appear from players playing at your same row of slots. That said, I like to sit at a row with two or three other players on Emerald 7 (at MGM) or Forbidden 7 (at Mirage), then auto-bet at the lowest bet amount (though betting more does give more XP per spin). I have my volume turned up and my phone next to me to hear the little balloon appear, then you have to click on it above your avatar's head. This will give either chips, experience, or loyalty points (which can be claimed for real life casino trips, but meh). Occasionally a little free spin mini-game will appear if someone in your row gets three "Free Spins" on their slot machine. Those games can pay out a lot. As soon as you unlock the Mirage casino, go there. One of the Free Spin games that you can get there is a double XP boost.
You're going to need to be very mindful of the free 100k chips that come in every two hours. Getting these are going to be vital to completing the challenge in time. You do get something like 400k once a day, but if you're not snagging the two hour chips, I don't think you'll be able to do this in 7 days.
Since this game requires that you leave it running to earn progress, I would combine it with another game allows you to make progress while idle (so basically any other game reviewed here).

Idle Heroes

Challenge Options

Reach level 40 (216), Get 2 5* heroes (239), Enhance Power to 10,000 (199)
I picked reach level 40

Jewels Obtained

216

Time Spent

4 days

Jewels Obtained/Time Spent Ratio (Higher is Better)

75

Genre

Gacha, idle turn-based RPG

Opinion

I actually kind of enjoyed this one. It was a breath of fresh air after kingdom builders, puzzle games, and a casino game.

Strategy

I wouldn't recommend picking the "get two 5* heroes" challenge, as that is going to be luck-based. I dunno about you, but for a difference of 23 gems, I'd have the guaranteed "reach level 40" challenge. I had no five star heroes by the time I got to level 40.
Anyway, the game's tutorial pretty much tells you what you need to know. Just keep upgrading your team of heroes and auto-equipping them. I wouldn't bother spending resources on heroes that are 3* or less unless you got nothing but 3* heroes from the free 3 heroic summon scrolls you get early on. I would recommend getting as far as you can by playing the game manually. When you've hit a point where you're out of upgrade glue or gold, and you still can't beat the level you're on, then just come back to the game in a few hours or so. You can then press the green "Get" button on the level that you're at. That should give you enough materials to make it a couple more levels in - then just repeat the process. Switch out your 3* heroes for 4* heroes or better as you get them.

[Web Game] Who's That Pokemon?

Challenge Options

n/a

Jewels Obtained

0 (should have been 22)

Time Spent

About 30 minutes

Genre

Web quiz

Opinion

This was a "Who's That Pokemon?" web quiz with 40 questions. The page was absolutely riddled with ads, and then you'd have to click next twice to get to the next question. It was an unpleasant experience, and even when I was expecting the payout, I was thinking to myself that it wasn't worth it.

Result

The quiz never paid out. I got to the last question and then there was no next or finish option. So I just had to kind of close the browser. I didn't reach to TapJoy about it. I'm not sure if they would have even been helpful if I had.
As a result, I'd recommend avoiding any quizzes or web-based offers.

Videos

Challenge Options

n/a

Jewels Obtained

1

Time Spent

About a minute

Genre

Video

Opinion

These are a really easy, guaranteed way to get 1 gem... but like... it's 1 gem. I'd only do these if you're 100% F2P, and even then it's probably not worth your time.

Result

These always pay out for me immediately.